Sunday 18 March 2018

Michelle Williams reprises Louis Vuitton campaign

Olivia Bergin,

It's not hard to see why Michelle Williams was invited to reprise her role as the face of Louis Vuitton's much-desired accessories.

The 33-year-old actress starred in the brand's autumn/winter 2013 ads, and returns for spring in a colourful and playful set of images taken by Peter Lindbergh and brought to life by top stylist and magazine editor, Carine Roitfeld.

Posing in and upon a collection of Vuitton trunks and atop a chic bike we'd love to ride about town on, the Oscar-nominated star shows off the fashion house's newest bag: the Lockit. Originally created in 1958, it was rediscovered in the brand's archives in 2006 and its unique closure system (it features a padlock on the side) inspired its new moniker. Made from supple and lightly grained veau cachemire calfskin, the style retails at £2,400.

Vuitton's bags and film-star endorsement has worked its magic on the brand. Yesterday Vuitton's parent company LVMH (which also owns Céline, Loewe and Dior) reported that first-quarter sales of clothing and leather items such as Louis Vuitton bags climbed nine per cent on an organic basis.

"Louis Vuitton had an excellent start to the year," the company told WWD, pointing out  its new artistic director, Nicolas Ghesquière, and the strong performance of a range of looks from the Monogram line as positive factors.


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