Sunday 18 February 2018

Maison Martin Margiela for H&M campaign unveiled

Maison Martin Margiela for H&M
Maison Martin Margiela for H&M

H&M have released the campaign images for their highly-anticipated collaboration with Maison Martin Margiela, shot by Sam Taylor-Johnson.

Last week it was revealed the Sam Taylor-Johnson had shot the campaign for Maison Martin Margiela's upcoming collaboration with H&M - and now we can see the fruits of her labour.

Five images from the campaign have been released, and they show that the French fashion house has very much stuck to its signature style for the lower-priced line.

The collection is also season-appropriate with lots of outerwear on offer (how cosy does that white 'duvet' coat look?) as well as quirky tailoring - for which the house is famous - some snazzy mirror ball leggings and some rather smart menswear too.

Sadly, we don't think the amazing Perspex wedged shoes seen in some of the shots will be available at our local H&M - we're pretty sure those were from the brand's main line a few years ago.

But still, MMM magic for just a fraction of its usual price? Yes please.

The collection will land in stores and online on Thursday, November 15.

Bibby Sowray

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