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Maison Martin Margiela for H&M confirmed


H&M have confirmed that their next must-have designer collaboration will be with Maison Martin Margiela, as rumoured yesterday.

It's happening. After yesterday's rumours on WWD , Swedish high street giants H&M have confirmed their next collaboration will be with Maison Martin Margiela.

As today's announcement points out, the collection which will hit 230 stores wordwide and H&M's website on November 15 will be the "work of a group rather than one designer" after the label's namesake founder left in 2009 and was never replaced.

"Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades," H&M's creative advisor Margareta van den Bosch said in a statement today.

"I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces, [it] will be a great and memorable fashion moment".

For their part, Maison Martin Margiela, which was bought by Diesel founder Renzo Russo in 2002, are promising a new interpretation of their vision.

'We will bring together the contrasting universes of the two houses in ways that will surprise all.

Established by publicity-shy Belgian designer Martin Margiela in 1989, the house is famed for its cleft-toe boots, deconstructed tailoring and surrealist approach to classic fashion.

The collection will comprise accessories and clothing for men and women.