Chance Eau Vive is the second fragrance for Chanel that has been created by Olivier Polge, son of Jacques Polge, legendary Chanel perfumer. Launched two days ago, it's Olivier's first interpretation of Chance, the fragrance celebrating Gabrielle Chanel's belief that chance was a way of life - that a person should seize one's chance when it arises, and embrace surprises.
Jean-Paul Goude - he of the Kim Kardashian break-the-internet Paper magazine cover - is in charge of the campaign to launch the perfume.
Naturally, being Chanel, this is worlds away from oiled-up Kardashian body parts. The ad - from which we're showing an exclusive behind-the-scenes shot, above - features some of the world's most exciting upcoming models, bowling.
Chance Eau Vive, €71 for 50ml, Brown Thomas
Sunday Indo Life Magazine