A THIRD of female shoppers believe they have been insulted by shop assistants who were pushy, unhelpful or made unflattering comments about their size, it has been claimed.
More than three out of every ten consumers, who were all members of slimming group Weight Watchers, reported the behaviour of shop staff was so rude they left without buying anything.
One woman claimed she was told she “looked like a frump” and another was told she ought to find a garment that “covers you up more”.
According to the Daily Mail, the survey found 40 per cent of the women condemned assistants as regularly “rude and unhelpful”.
The results were so striking, the weightloss group claim, they have now teamed up with department store Debenhams to teach staff how to give better customer service.
They are now launching a training scheme to help womenswear assistants give more positive feedback to their customers.
One Weight Watchers member told the newspaper: “I’ve had enough of skinny, clueless shop assistants who don’t have the first idea about what it feels like to go clothes shopping when you’re overweight.”
Of those surveyed, just eight per cent of size 10 women reported being made to feel overweight or insecure by shop assistants.
But, the newspaper claimed, that figure quadruped once shoppers reached a size 20.
Overall, more than seven out of ten women said they did not feel confident about their bodies when they were shopping.
Louise Roe, a Weight Watchers style consultant and presenter of TV show Plain Jane, said the scheme would suggest more positive ways to advise women about their clothes.
“It is a win, win situation,” she added.