Lana Del Rey for H&M winter campaign
The high street chain store has unveiled the advertising images for its new clothing collection featuring the American singer-songwriter.
Lana is seen posing in aqua-coloured environments while dressed in warm winter wear from the popular fashion retailer.
The new images were photographed by Sølve Sundsbø, who has worked previously with Coldplay on the A Rush of Blood to the Head album sleev and the single cover for God Put a Smile upon Your Face.
The theme of the new campaign follows on from Lana's debut with H&M in which the Video Games star is seen performing a 30 second track called Blue Velvet.
The promo was first seen in mid-September after Lana's signing with the label in July was announced.
At the time of the announcement, the clothier referred to Lana as a "style icon" who is also a "feminine woman with a soft attitude".
In the latest Lana publicity shots, the singer is seen posing on top of the bonnet of a classic car wearing H&M chunky knight wear.
Further images from H&M's winter 2012 campaign are set to be released as the season progresses.
It's been a busy year for Lana, who introduced the video for her new single Ride on Friday. As well as H&M campaigns, Lana was announced as the new face of Jaguar automobiles in September.