Monday 19 February 2018

Lana Del Rey for H&M winter campaign

Lana del Rey fronts the H&M winter campaign.

The high street chain store has unveiled the advertising images for its new clothing collection featuring the American singer-songwriter.

Lana is seen posing in aqua-coloured environments while dressed in warm winter wear from the popular fashion retailer.

The new images were photographed by Sølve Sundsbø, who has worked previously with Coldplay on the A Rush of Blood to the Head album sleev and the single cover for God Put a Smile upon Your Face.

The theme of the new campaign follows on from Lana's debut with H&M in which the Video Games star is seen performing a 30 second track called Blue Velvet.

The promo was first seen in mid-September after Lana's signing with the label in July was announced.

At the time of the announcement, the clothier referred to Lana as a "style icon" who is also a "feminine woman with a soft attitude".

In the latest Lana publicity shots, the singer is seen posing on top of the bonnet of a classic car wearing H&M chunky knight wear.

Further images from H&M's winter 2012 campaign are set to be released as the season progresses.

It's been a busy year for Lana, who introduced the video for her new single Ride on Friday. As well as H&M campaigns, Lana was announced as the new face of Jaguar automobiles in September.

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