IF Bridget Jones did holidays, she would probably pack some samples of this swimwear beside her big knickers.
One of the big fashion hits this summer is the emergence of sexy swimwear with hidden extras. One-piece swimsuits with built-in tummy control at €14 are proving a major hit at Tesco supermarkets.
The F&F range of clothing is sold in over 50 branches of Tesco in Ireland and its 'magic range' of swimwear with subtle assets were showcased in Dublin yesterday with bikini tops sporting cleavage support for ladies with ample bosoms.
Prices start from €4.50 for bikini tops and bottoms, €7 for swimsuits, €3 for flip flops and €8.50 for kaftans.
"Since we launched swimwear earlier in the year it has been selling strongly, with customers picking up items and spreading out the cost of their holidays across the season, rather than buying just before their holidays as they used to," said Lorraine Shiels of Tesco Ireland.