Wednesday 25 April 2018

Kate Middleton's blouse inspires a fashion U-turn

Tim Walker

Kate Middleton's blouse has been reissued by Whistles despite the firm's chief executive previously claiming that her endorsement made no difference to sales.

Last month, Jane Shepherdson, the boss of the fashion retailer Whistles, was reluctant to embrace Kate Middleton as a fashion icon even after Prince William’s fiancée wore one of their blouses in her official engagement photograph.

“She’s very pretty, an English rose, but she’s not necessarily who we’re aiming at,” Shepherdson told Mandrake. “We dress a wide range of people.

“I don’t think Kate’s made a difference to sales: maybe a few hundred pounds. A pretty dress is a pretty dress; it’s going to sell, regardless.”

Funnily enough, this week Whistles re-issued the £95 cream blouse, which was part of its autumn/winter collection in 2008. The company said it was doing so because of “a surge in customer interest”.

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