'Kate effect' boosts sales of Kate Middleton's favourite white plimsolls which you can buy for just €75
Emulating Kate Middleton's style doesn't have to break the bank, although you have to be quick if you want to snap up her favourite threads!
Her off duty style is particularly accessible and her latest favourite trainers are no exception.
Lately she's often snapped wearing her gleaming white Superga 2750 Cotu trainers and the Italian brand has revealed that the 'Kate effect' has resulted in increased sales.
"We are both honored and excited that the Duchess of Cambridge has chosen to wear our shoes on several occasions, each time Kate wears Superga both our own website and stores see a significant increase in demand," Head Of Marketing at Superga told the Mail Online.
It's hardly surprising - they're the perfect casual plimsolls, working just as well with a tea dress or playsuit as with jeans and a Breton top, which is Kate's favourite combo.
Shew also wore them for the family photo that featured in GQ magazine recently.
The good news is they're affordable. You canvas or leather versions ranging from €67 to €81 from Schuh, Debenhams, and ASOS.