Tuesday 16 January 2018

Jimmy Choo to collaborate with UGG

Hilary Alexander

Now, Jimmy Choo is set to collaborate on a new collection with Uggs.

The 'Choo-Choo train' is chugging on. First, the celebrity Jimmy Choo brand collaborated with the Establishment label, Hunter, last summer, to produce a status pair of super-wellies, in black mock-croc, priced at £250 (€280).

Now, the shoemakers to the stars are collaborating with Ugg Australia on a limited edition collection of women’s sheepskin footwear.

The co-branded collection, based on the ubiquitous boots seen on every high street, and every celebrity, will be available from October this year. There will be five different styles in multiple colour variations, priced between €555 and €779.

The boots will be sold only at Jimmy Choo and Ugg Australia store and a selection of prestigious department stores which carry the Jimmy Choo label.

"Other than Jimmy Choo, UGG Australia is the only other footwear I have in my wardrobe,” said Tamara Mellon, president and founder of Jimmy Choo.


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