Jennifer Lawrence is the new face of Dior
The Hunger Games' actress Jennifer Lawrence will front the French fashion house's Miss Dior campaign.
The Oscar-nominated actress will appear in her first campaign for the French fashion house's Miss Dior handbag line in March 2013. She will replace fellow actress Mila Kunis, who is currently the face of the range.
"It's such a dream to represent an iconic brand that is synonymous with high fashion," she told WWD of the partnership, which will be her first collaboration with a luxury brand. Although she has admitted in the past that she doesn't invest much time in her sartorial choices off the red carpet, she claims "It's impossible to be in the industry without getting even the slightest introduction to fashion."
The 22-year-old American has also just scored her first Vogue cover, appearing on the November issue of the British edition, as well appearing inside the September issue of the US edition where she was photographed by Norman Jean Roy.
Lawrence, who is currently dating British Skins actor Nicholas Hoult, found fame after playing Ree Dolly in the 2010 film Winter's Bone , a role for which she was Oscar-nominated. Her prominence grew after she brought the character of Katniss Everdeen to life in the film adaptation of the cult book series The Hunger Games earlier this year.
She is the first celebrity face to be inducted into the house of Dior since Raf Simons took the over the helm in April this year and follows in the footsteps of Marion Cotillard, Charlize Theron and Natalie Portman, all of whom represent the house in some capacity.
"Like everyone else, I first discovered Jennifer Lawrence in the roles she played in action movies," said Simons in a statement. "I was, of course, struck by her incredible on-screen presence in these blockbuster films, but also impressed by her powerful interpretations of subtler, more rounded characters. Her youth and her classic beauty, but also her force of character and the complexity she's capable of embodying at such a young age, are, for me, both unique and very moving."
Bibby Sowray Telegraph.co.uk