It's starting to look a lot like Christmas at Brown Thomas ... yes, in August
While most are still enjoying the last days of summer, Brown Thomas have just launched their festive market - more than four months before Christmas Day.
The decorations may come as a surprise to shoppers who are still clinging to dreams of heat-waves and sun-cream.
One person looking forward to the months ahead is top model Sarah Morrissey, who is expecting her first child with husband and former footballer Pat Jennings Jr.
After 11 years on the catwalk and in front of a camera, the Liberties native said she is looking forward to a break and is not planning on returning to modelling full-time.
"I don't know if I'll want to go back for a while afterwards, that might be the biggest factor - more than if I can go back to modelling or if I want to," she told the Herald.
"I think I'd like to do something, but not as full-on as I have been. I've been modelling 11 years and I've never really taken a lot of time off. I think now is the time to pick and choose what is the priority. I will come back to modelling, but not full time."
Seven months pregnant, Sarah said she is feeling good and the fitness fanatic has been training throughout her pregnancy.
"Obviously I haven't being doing what I used to, but I'm trying to go three times a week if I feel good," Sarah said. "It's given me loads of energy and the doctor said it will hopefully help me with labour."
The Dublin model said she has "been really lucky that clients are still hiring me at seven months pregnant, it's a bit weird". She was in the festive spirit as she launched the Brown Thomas Christmas offerings, known for being visually spectacular - even if they are appearing a little too early for many.
Brown Thomas managing director Stephen Sealey said that the Christmas festivities begin early in the store for good reason, with "trees and decorations selling out as early as October". He defended the early seasonal store saying customers expect and want it.
"The Christmas Market opens at the same time every year due to customer demand," he said.
"In August last year, 3,000 units of Christmas decorations sold within the first three days of opening the Christmas Market."