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‘It was a pinch me moment’ – the €200 rented dress that played a starring role at the Oscars

The rise of rental on the Irish fashion scene is real. Just ask Rhoda McDonagh. The former banker set up the Designer Room rental business in her Sandymount home in 2017, and last Sunday she had quite a coup when a gold sequinned dress she rents for €200 for four days ended up on the Oscars VIP carpet.

It was a pinch-me moment,” said Rhoda, who has a selection of 500 designer gowns in sizes 6-18.

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