Monday 22 January 2018

Hello Kitty gets a Supermodel makeover by Helena Christensen

Olivia Bergin

Danish model Helena Christensen has designed a T-shirt for Oxfam, reinventing Hello Kitty with a head of hair and a camera.

We've never seen Hello Kitty with a head of hair before - such a notion would have seemed blasphemous to her millions of ardent fans (myself included). But as Kitty's new found head of hair is in the name of charity and down to Supermodel Helena Christensen, we'll let this one pass.

The Danish beauty has designed a T-shirt for Oxfam Italia bearing the iconic character's face, imposing what looks suspiciously like her own hairstyle and a smattering of Swarovski Elements. Kitty the Supermodel even totes a camera, referencing Christensen's other day job as a photographer.

"I've always been a big fan of Hello Kitty," reveals Christensen, 44. "She's still as cool and chic today as she was when I was a child and I am thrilled to be a part of this project."

The mother-of-one became an Oxfam ambassador in 2010 after visiting her mother's native Peru to document the effect of climate change on the population. She has since travelled to Nepal and Kenya with Oxfam, meeting and photographing people affected by climate change and in 2011, joined Oxfam's GROW campaign, which calls for a new approach to managing the world's natural resources.

The company which owns all rights to Hello Kitty, Sanrio, has granted the charity the rights to use the Hello Kitty character free of charge for the project. The limited edition €29.99 tops will go on sale in Coins stores across Italy but UK buyers can purchase a t-shirt through by emailing and they will manage order and delivery.

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