H&M announce new spring line with Marni
Marni will design a spring collection for H&M.
The Italian brand will be the next designer to collaborate with the high street chain.
Creative Director Consuelo Castiglioni has created an affordable spring collection for both men and women that embodies the inventive prints and spirit of Marni.
The line will be available from March 8 2012 in 260 stores and online.
“I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,” said Consuelo.
H&M are equally delighted with the range,
Creative Advisor for the company, Margareta van den Bosch, is thrilled with the results and is excited to offer Marni designs to their customers.
“We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring,” said Margareta.
The collaboration will be the latest in a long line of successful projects with designers including Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin and most recently Versace.
The Versace line was released earlier this month and sold out within minutes all round the world.
The H&M website also crashed as shoppers logged on to grab themselves a designer bargain.