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Thursday 21 November 2019

Gucci have still 'got the love' for Florence Welch

An illustration of one of the tour outfits Gucci have designed for Florence Welch.
An illustration of one of the tour outfits Gucci have designed for Florence Welch.

Italian design house Gucci will once again create Florence Welch's outfits for her upcoming Florence + the Machine tour.

Gucci will create Florence Welch's tour wardrobe once again, this time for the upcoming Florence + the Machine 'Ceremonials' US and European tour.

"I was immediately drawn to the drama of the [autumn/winter 2012] collection when I first saw it on the runway," said Welch. "I am so grateful and feel very fortunate to be collaborating with Gucci once again."

The singer previously worked with the design house to create outfits for her 2011 North America tour.

"Seeing Florence evolve as an artist since her last tour has been truly inspiring, and I was delighted to work with her on this new wardrobe," said Frida Giannini, Gucci's creative director. "For her onstage style, we wanted to create a romantic yet modern aesthetic for Florence to interpret with her dark glamour and dramatic sensuality. I am looking forward to the show as Florence always puts an enchanting energy into every performance."

London-born Florence, 26, famously inspired Gucci's autumn/winter 2011 collection. "As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman," Giannini told Dazed Digital last year.

"I met her in Los Angeles at this year's Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self-assured look that goes hand in hand with the Gucci woman."

Bibby Sowray

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