The style director of 'Grazia' will leave her role at the weeky glossy to take up the new position at the luxury department store.
Grazia 's style director Paula Reed has been appointed group fashion director of Harvey Nichols.
Reed has held her position weekly glossy Grazia since its launch in 2005 and has become a prominent fixture in the fashion world, often appearing on television as a style authority. She will leave the role to take up her new position on September 21.
She will report to Harvey Nichols chief executive, Joseph Wan, who has said of her appointment: "I am delighted that Paula is joining the senior management team here at Harvey Nichols, bringing with her a wealth of experience gained in a number of Fashion Director roles across key fashion titles including, The Sunday Times, Harpers & Queen, InStyle UK and Grazia as well as relationships she has formed in the fashion industry that go back over twenty years. Her broad experience in fashion complements what Harvey Nichols represents, from the most exclusive luxury brands to the more accessible levels of fashion."
Reed joins a growing number of high-profile fashion editors who have jumped from the glossy pages and into the retail field. Harriet Quick, British Vogue 's ex-fashion features director, recently moved to luxury shopping destination Luxup, whilst former fashion editor at the same publication, Kate Phelan, ended her 18-year tenure at Vogue last year to become Topshop's fashion director. Likewise, former editor of Harper's Bazaar's, Lucy Yeomans, recently left the publication to join Net-A-Porter as editor-in-chief of their magazine and the Financial Times 's former deputy fashion editor, Nicola Copping, left the paper in 2010 to edit Harrods's online magazine, The Review .