Fitch boys to 'grin and bare it' for wintry launch
FIRST there was one Abercrombie & Fitch 'naked torso boy' in a giant poster outside their new fashion store on Dublin's College Green.
But next week, there will be 50 male 'hotties' as the American retailing company roll out a convoy of 'Hot Guys'.
The shirtless, six-pack squad are flying in to do one week of advance promotion on the streets of Dublin before the first A&F Irish store opens its doors on November 1.
Abercrombie & Fitch have handpicked the 'Hot Guy' sales assistants, who will strut their stuff, stripped down to just their jeans to do meet-and-greets with potential Irish customers in Dublin city centre from October 26.
The flying column of hunks is not a new concept for the American brand. A&F flew this shirtless squad to Paris to promote the opening of their store on the Champs Elysees in May 2011.
Temperatures could be as low as zero next week but A&F bosses are confident about the promotion of the store, which is their 16th international location.