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Fashion: The Jewel of Drury Street

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From left: 1)‘Spring’ Vintage lace top, €42; vintage chiffon skirt, €58, both Om Diva Vintage, Om Diva. Shoes, €125, Buffalo. Felt hat, €280, Aisling Ahern, Atelier 27, Om Diva. Earrings, €28; necklace, €65; beaded cuffs, €28 each; ring, €25; clutch, €38; vintage scarves (in background), from €25, all Om Diva. Crockery; tights, stylist’s own. 2)‘Summer’ Jumper, €45, Om Diva. Silk lounge pants, €95, Dee Robyn, Atelier 27, Om Diva. Shoes, €68, Buffalo. Pillbox hat, €195, Jamie McEleney, Atelier 27, Om Diva. Earrings, €28; floral necklace, €38, both Om Diva. Model’s right hand: rings, from €25; model’s left arm: brass cuffs, €28 each; bracelet, €28; ring, €25, all Om Diva. Belt, €25; vintage scarves (in background), from €25, all Om Diva. 3)‘Winter’ Vegan-leather pinafore (only bib seen), €110, Dolly Delinquent; vest, €70, De Loup; vegan-leather and tulle skirt, €110, Dolly Delinquent; all Atelier 27, all Om Diva. Shoes, €120, Buffalo. Earrings, €28, Om Diva. Necklace, €32, And If I Was Yours . . . Atelier 27, Om Diva. Model’s right arm: bangles, €36 each, Capulet and Montague; model’s left hand: cuff, €65; ring, €30; both Capulet and Montague; necklace (used as bag), €62, Morganna Murphy, all Atelier 27, all Om Diva. Hair accessory; ring (model’s right hand); belt; tights, all stylist’s own.

From left: 1)‘Spring’ Vintage lace top, €42; vintage chiffon skirt, €58, both Om Diva Vintage, Om Diva. Shoes, €125, Buffalo. Felt hat, €280, Aisling Ahern, Atelier 27, Om Diva. Earrings, €28; necklace, €65; beaded cuffs, €28 each; ring, €25; clutch, €38; vintage scarves (in background), from €25, all Om Diva. Crockery; tights, stylist’s own. 2)‘Summer’ Jumper, €45, Om Diva. Silk lounge pants, €95, Dee Robyn, Atelier 27, Om Diva. Shoes, €68, Buffalo. Pillbox hat, €195, Jamie McEleney, Atelier 27, Om Diva. Earrings, €28; floral necklace, €38, both Om Diva. Model’s right hand: rings, from €25; model’s left arm: brass cuffs, €28 each; bracelet, €28; ring, €25, all Om Diva. Belt, €25; vintage scarves (in background), from €25, all Om Diva. 3)‘Winter’ Vegan-leather pinafore (only bib seen), €110, Dolly Delinquent; vest, €70, De Loup; vegan-leather and tulle skirt, €110, Dolly Delinquent; all Atelier 27, all Om Diva. Shoes, €120, Buffalo. Earrings, €28, Om Diva. Necklace, €32, And If I Was Yours . . . Atelier 27, Om Diva. Model’s right arm: bangles, €36 each, Capulet and Montague; model’s left hand: cuff, €65; ring, €30; both Capulet and Montague; necklace (used as bag), €62, Morganna Murphy, all Atelier 27, all Om Diva. Hair accessory; ring (model’s right hand); belt; tights, all stylist’s own.

From Left: 1) Autumn’ Faux-fur jacket; €45; vintage satin blouse, €42; silk tartan skirt, €48; vintage tulle underskirt, €45, all Om Diva. Boots, €160, Buffalo. Bowler hat, €22; earrings, €32, both Om Diva. Necklace, €75, Kasia Niewiadomska, Atelier 27, Om Diva. Leopard-print cuffs, €25; rings, from €25; bag, €45; vintage scarves (in background), from €25, all Om Diva. Brooches; tights, all stylist’s own 2) ‘Fire’ Top, €56, In Wonderland by Alice Halliday; shorts, €130, Catherine McEvoy, both Atelier 27, Om Diva. Shoes, €125, Buffalo. Earrings, €110; ring, €150; necklace, €3,000, JLB Jewellery, all Atelier 27, Om Diva. Scarves (in background) from €25, Om Diva. Bracelets; tights, all stylist’s own 3)‘Earth’ Devore-velvet dress, €128; hairband, €56; rabbit-fur earrings, €15, all In Wonderland by Alice Halliday; necklace, €38, De Loup, all Atelier 27, Om Diva. Model’s right arm: quartz and brass bracelets, €65 each, Kayleigh Forsythe; model’s left arm: bracelets, €65 each, Beatriz Palacios, all Atelier 27, Om Diva

From Left: 1) Autumn’ Faux-fur jacket; €45; vintage satin blouse, €42; silk tartan skirt, €48; vintage tulle underskirt, €45, all Om Diva. Boots, €160, Buffalo. Bowler hat, €22; earrings, €32, both Om Diva. Necklace, €75, Kasia Niewiadomska, Atelier 27, Om Diva. Leopard-print cuffs, €25; rings, from €25; bag, €45; vintage scarves (in background), from €25, all Om Diva. Brooches; tights, all stylist’s own 2) ‘Fire’ Top, €56, In Wonderland by Alice Halliday; shorts, €130, Catherine McEvoy, both Atelier 27, Om Diva. Shoes, €125, Buffalo. Earrings, €110; ring, €150; necklace, €3,000, JLB Jewellery, all Atelier 27, Om Diva. Scarves (in background) from €25, Om Diva. Bracelets; tights, all stylist’s own 3)‘Earth’ Devore-velvet dress, €128; hairband, €56; rabbit-fur earrings, €15, all In Wonderland by Alice Halliday; necklace, €38, De Loup, all Atelier 27, Om Diva. Model’s right arm: quartz and brass bracelets, €65 each, Kayleigh Forsythe; model’s left arm: bracelets, €65 each, Beatriz Palacios, all Atelier 27, Om Diva

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From left: 1)‘Spring’ Vintage lace top, €42; vintage chiffon skirt, €58, both Om Diva Vintage, Om Diva. Shoes, €125, Buffalo. Felt hat, €280, Aisling Ahern, Atelier 27, Om Diva. Earrings, €28; necklace, €65; beaded cuffs, €28 each; ring, €25; clutch, €38; vintage scarves (in background), from €25, all Om Diva. Crockery; tights, stylist’s own. 2)‘Summer’ Jumper, €45, Om Diva. Silk lounge pants, €95, Dee Robyn, Atelier 27, Om Diva. Shoes, €68, Buffalo. Pillbox hat, €195, Jamie McEleney, Atelier 27, Om Diva. Earrings, €28; floral necklace, €38, both Om Diva. Model’s right hand: rings, from €25; model’s left arm: brass cuffs, €28 each; bracelet, €28; ring, €25, all Om Diva. Belt, €25; vintage scarves (in background), from €25, all Om Diva. 3)‘Winter’ Vegan-leather pinafore (only bib seen), €110, Dolly Delinquent; vest, €70, De Loup; vegan-leather and tulle skirt, €110, Dolly Delinquent; all Atelier 27, all Om Diva. Shoes, €120, Buffalo. Earrings, €28, Om Diva. Necklace, €32, And If I Was Yours . . . Atelier 27, Om Diva. Model’s right arm: bangles, €36 each, Capulet and Montague; model’s left hand: cuff, €65; ring, €30; both Capulet and Montague; necklace (used as bag), €62, Morganna Murphy, all Atelier 27, all Om Diva. Hair accessory; ring (model’s right hand); belt; tights, all stylist’s own.

'I built Om Diva out of the seeds of the things that I loved: clothes, travel, adventure," Ruth Ni Loinsigh explains. She's the owner and creator of Om Diva, the near-effervescent-in-vibe, niche boutique on Drury Street, in the heart of Dublin's fashion quarter.

"I like to bring a bit of light relief through the joy of clothes, which make you feel good, and a shopping experience that feels genuine and warm."

Om Diva is a joyful, uplifting store, with four eclectic floors to be explored of the fascinating, varied aspects of the world of fashion. A place where no one is made to feel a stranger but, rather, welcomed in.

The ground floor is all colour and quirky new pieces, with especially fab costume jewellery (at very good prices), which Ruth hand-picks on her travels in Asia. The lower-ground floor is given over to vintage from the 1950s to the 1970s.

"We also carry a small collection of reworked vintage dresses to make them more wearer-friendly for customers who don't want the full-on vintage experience," Ruth says.

Ruth and Om Diva have been around for many years, having been a fashion and vintage store based in the George's Street Arcade. But Ruth had an even bigger dream: she loved fashion and she loved people with new ideas. She went to Dublin City Enterprise Board with an exciting concept, which they embraced, giving her business and moral support.

Ruth's big dream came to fruition when she moved to Drury Street and took over a multi-storey Victorian building, with the plan to expand her business by creating Atelier 27 – a designated new-designers' space above the main Om Diva store – where designers could showcase and have first contact with customers.

There are some truly good micro-collections by talented new designers in Atelier 27, often at extraordinary value prices. Couturier Umit Kutluk was one of Ruth's first 'encouragements' when Atelier 27 opened.

On the top floor is the Sip and Stitch Academy, a sewing school, with play at the heart of its ethos. "We run classes seasonally, taught by designers such as Sean Byrne and Jane Hayden," Ruth says. "And we always have a waiting list for our Learn to Love Your Machine, which is incredibly popular, and upholds the Om Diva ethos of fun and fashion."

She also created designers' studios. Today, well-known designer Sean Byrne; milliner Aisling Ahern; goldsmith Janice Byrne; Heather Finn Knitwear, and designer, Amy Woulfe Flanagan, of De Loup, are based there.

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"Om Diva is eclectic. But, while each floor has its own unique theme, it all sits together really well," Ruth says. "We have a wonderful group of talented and artistic people working in both the shop and the studios, and there's a fantastic energy that runs throughout the building all day.

"It's inclusive, individual, accessible and – let's not forget – fun!"

CREDITS

All clothes and accessories featured, unless otherwise stated, are from Om Diva and Atelier 27, 27 Drury St, D2, tel; (01) 679-1211 or see www.facebook.com/omdivadublin

Shoe stockist: Buffalo, 16 Exchequer St, D2, tel; (01) 671-2492

Photography by Jonathan Mitchell, see www.facebook.com/jonathan.mitchell.photo Styling and art direction by Mari Paduano Assisted by Jessie O’Reilly

Make-up by Grainne Keating Hair on Spring, Summer, Autumn and Winter looks by Edita Andonova Hair on and Earth look by Jake Ryan, SitStil, 17 Drury St, D2

Model: Sophie Donaldson


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