This week we go on a Celtic safari armed with a trunk full of gems from Penneys. The Irish chain store has spread its wings spectacularly and the influence of the Penneys/Primark chain has reached out to 237 stores in seven countries.
The chain has an exceedingly strong mid-summer collection jammed with affordable, fast-fashion stories, all guaranteed to work in myriad vacations -- from glamorous glamping in Kerry to chilling out in exotic climes.
Prices range from €13 for a jumpsuit to €9 for a gypsy top and €13 for fringed sandals.
The collection is very strong on tribal prints, imbued with a brilliant palette of colours and chunky Afro-centric accessories, which, at €3, are kind of guilt-free.
Oxegen may be crossed off our Irish summer calender this year, but there are still lots of inspiring fashion looks to channel from the Coachella music festival in California.
Shorts come cropped in stripes (€9) or with braces (€11), while the strapless print playsuit at €6 is ideal for acquiring the perfect tan without bikini stripes.
The girlie dresses and skirt in the washed-out floral print cross the Rubicon effortlessly, working with everything from a fine gauge cardi to a cropped denim jacket.
The interest in girlie cowboy boots shows no sign of abating. In fact, next season, they will be crossed with the floral fascination and embroidered to 3D wonder.
Penneys has a particularly strong line in suede-look boots in a rich tan. They will cost €20 when they arrive at the end of August.
Keep your eyes peeled for the riding boots, too, which will cost €24 when they arrive in early September but, in the meantime, check out the new footwear department on the first floor of the new-look Mary Street extended store in Dublin.