14-year-old Willow Smith, daughter of actors Will Smith and Jada Pinkett Smith, is the latest star to be unveiled from Jacobs' AW15 campaign.
Once again, her inclusion was revealed via Jacobs's instagram.
"Photographed by David Sims, this season's ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality," wrote the designer alongside the image. "Here today I would like to share (not CHER) with you first, the talented, stylish and charming Willow Smith."
"Stay tuned over the coming weeks for more…," he teased.
Marc Jacobs loves a curveball campaign star. Miley Cyrus, despondent on a post-apocalyptic beach; Victoria Beckham, legs akimbo inside a giant shopping bag; Jessica Lange, the sexagenarian beauty campaign babe. But his latest may just be the best yet: Cher.
The iconic singer is the star of the brand's autumn/winter 2015 campaign, the first image from which was released via Jacobs's personal Instagram account today. "The amazing and beautiful CHER! Photographed by David Sims for our Fall/Winter campaign," he commented alongisde the image of Cher robed in black and sitting in front of red backdrop, before teasing: "This is just the beginning.... More to come!!"
We should have seen it coming really - the iconic singer accompanied Jacobs to the Met Ball earlier this month, resplendent in one of his sequined creations.
At 69, Cher is just the latest is a series of more mature women to feature in big-brand campaigns of late. French fashion house Celine recently cast 80-year-old author Joan Didion as the star of its summer 2015 campaign, while Saint Laurent enlisted 71-year-old musician Joni Mitchell. Jacobs has form in the area - as well as the aformentioned beauty campaign starring Jessica Lange, he also made then-71-year-old Catherine Deneuve the star of his final campaign as creative director of Louis Vuitton in 2013.