Model and actress Vivienne Connolly is the latest Irish celebrity to give Roz Purcell's suit range the seal of approval.
The mother-of-two wore a crimson version of the top model's Scribe by Roz range on Saturday night for the star-studded Strictly Against Breast Cancer event at the Convention Centre.
And it was her understated elegance that caught attention.
Fair City star Vivienne follows in the footsteps of former Miss Ireland Sarah Morrissey, who wore a cobalt blue replica of Roz's original powersuit at this year's Miss Ireland pageant and received high praise for her classy look.
It's not all celebrities rushing to get their hands on Roz's look as orders are flying in from the average woman for a piece of the Scribe by Roz range, expected to get a major boost in business in 2015.
"It's not something I set out to do," she said of her new clothing range. "I wanted a suit for the VIP Awards, and I realised there's actually nowhere for women to get tailor-made suits here. You can go to the high street, but if you're getting a size eight top, you have to get a size eight bottom, and if you don't like the boot cut, for example, or anything else, you can't change it.
"The other option was going designer, but that costs too much for something you're only going to wear once. The last option was getting something made."
"Then that night, it was such a huge success. We started to get huge demand for them, and we weren't ready, because we hadn't planned it."