Saturday 16 December 2017

Victoria's Secret is collaborating with Balmain for brand new capsule collection

Elsa Hosk walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)
Elsa Hosk walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)
A model walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Fall/Winter 2017/2018 on March 2, 2017 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Maria Borges walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)
Martha Hunt walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)
Elsa Hosk walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Elsa Hosk walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Jourdan Dunn walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)
Gigi Hadid presents a creation by Balmain during the women's Fall-Winter 2017-2018 ready-to-wear collection fashion show in Paris on March 2, 2017. / AFP PHOTO / bertrand GUAYBERTRAND GUAY/AFP/Getty Images
Alessandra Ambrosio walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)
TV Personality Kylie Jenner (L) and Creative Director Olivier Rousteing attend Marie Claire's Image Maker Awards 2017 at Catch LA on January 10, 2017 in West Hollywood, California. (Photo by Matt Winkelmeyer/Getty Images for Marie Claire)

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Victoria's Secret is partnering with Balmain on a new capsule collection.

The American lingerie brand is gearing up to unveil its annual runway spectacle, which will be taped for broadcast around the world on 28 November in Shanghai, China.

Elsa Hosk walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Elsa Hosk walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

While 2017's Victoria's Secret Fashion Show will no doubt look to the Far East for inspiration, there will also be some French flair, as brand executives have announced that Balmain designer Olivier Rousteing will be working on looks for the show as well as a limited-edition collection.

Black and white images were posted to Instagram on Wednesday, which were scrawled with graffiti-like graphics and the words, "Balmain loves VS".

No other details have been released about the line as yet, though it is set to be available from Victoria's Secret stores and the brand's website.

However, Rousteing will certainly feel comfortable working with the brand, as many Victoria's Secret stars, including Alessandra Ambrosio, Elsa Hosk, Sara Sampaio and Doutzen Kroes, have previously been cast in Balmain's runway shows and print advertisements.

Gigi Hadid poses prior the 2016 Victoria's Secret Fashion Show on November 30, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Victoria's Secret)
Gigi Hadid poses prior the 2016 Victoria's Secret Fashion Show on November 30, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Victoria's Secret)

The Victoria's Secret venture marks the second major partnership Paris-based Balmain has entered into this year. In May, Rousteing revealed that he was working with L'Oreal Paris on a make-up line which would open up the luxury brand to a whole new demographic.

With 12 lipstick colours on offer, plus three "jewels" where the lipstick will be encased in a wearable accessory, the fashion designer wanted diversity to be the focus of the line.

"I want to speak to different girls," Rousteing previously mused to Business of Fashion. "Colour is not just in the palette of my clothes, it's also in the girls. Some (shades) are really good on white skin, some are really good on Asian skin, some of them on black skin. Each group (of Balmain women) is really powerful but in different ways. This Balmain Army will become the L'Oreal Paris army as well."

The Victoria's Secret flagship Irish store will open in Dublin in December.

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