THE regal chair in the Morrison Hotel said it all - a throne for the rugby hero who scored his 27th try for Ireland against South Africa at the weekend.
Tommy Bowe yesterday took time out from the Ireland rugby camp to unveil the latest additions to his top-selling 'XV Kings' men's clothing range, which he launched last year and which has been enjoying solid retail action in stores around Ireland.
There are jackets, puffa jackets, gilets, cashmere blend sweaters and zipped hoodies, and a strong line-out of Ireland and Ulster rugby mates joined him yesterday to model his latest designs.
Not that Tommy needed any help modelling the clothes. He is his own "house model" for his clothing line which has been spearheaded by the McArdle brothers, Jim and Barry, from Castleblaney, Co Monaghan, since its launch 12 months ago - two years after Tommy showcased his shoe range.
Tommy was in very French form yesterday, choosing to launch his AW14 collection wearing his Carcassone striped tee in red and blue (€39.99) under his Castres lightning blue, zipped jacket with denim jeans and McGrath tan boots.
Rob Kearney donned the Brive zipped hoodie (€79.99) while Paddy Wallace modelled the Perpignon jacket in tobacco (€99.99).
Poor ol' Andrew Trimble rested up as he modelled the Borders classic jacket (€99.99) but he could only manage one shoe given his foot injury.
However, there are plenty of mates wearing Tommy's Lloyd & Pryce shoes, which have been trading since 2010.
"They nearly all have a style of shoes named after them," said Bowe, who has enjoyed particular success with the O'Gara boot, the Sexton runner, Cullen deck shoe and Earls trainer.
Heading back for physio after the modelling session, Tommy rejected any suggestion that he would turn into a groomzilla before his wedding next June to model Lucy Whitehouse.
"I don't think there's any worry of that happening," he said.