Wednesday 22 November 2017

This Irish designer featured her teenage daughter in her body positive campaign: 'My clients come in all shapes and sizes'

Brush with success: Helen Steele in her studio, a converted duck hatchery.Photo: Frank Mc Grath
Brush with success: Helen Steele in her studio, a converted duck hatchery.Photo: Frank Mc Grath
Helen Steele launches the One4all ‘Design a Gift Card’ competition.
Helen Steele at the Peter Mark VIP Style Awards 2017
Model Hallie Steele (15) for her mother Helen Steele's SS17 campaign
Helen Steele's slightly fitted SOF/SOS dress, €650. Helen's range is available from helensteele.com and Costume, Dublin 2, costumedublin.ie
Caitlin McBride

Caitlin McBride

Irish designer Helen Steele is keeping fashion in the family by featuring her teenage daughter in her latest campaign.

The leading designer, whose pieces are popular with stars like Amy Huberman, Ali Hewson and Saoirse Ronan, was inspired by her daughter Hallie to include her as the star of her Spring/Summer '17 campaign.

But she won't be signing to an agency anytime soon as the mother-of-three wants her eldest to focus on finishing school first.

"She is 15 and I'm only letting her model for me, she's still very young," Steele told Independent.ie

Model Hallie Steele (15) for her mother Helen Steele's SS17 campaign
Model Hallie Steele (15) for her mother Helen Steele's SS17 campaign

"I featured her and another girl in my campaign. A lot of my clients come in all shapes and sizes and it's important [to represent them].

Hallie, a transition year student, was bitten by the fashion bug when she travelled with her mother to London Fashion Week earlier this year.

"That was amazing, she came to work with me at LFW, I had an intern who was sick and she came over. She’s helped on fashion shows and stuff with me. I wanted to show her a world that isn't all academic.

"She met Louise O'Reilly, who was so lovely to her - it was really nice for Hallie to see that no matter what shape you are, once you work hard and you’re healthy, that’s all that matters.

Helen Steele launches the One4all ‘Design a Gift Card’ competition.
Helen Steele launches the One4all ‘Design a Gift Card’ competition.

"Helen Cody introduced her to Thalia Heffernan. Both girls were so gorgeous and lovely to her and told her the importance of finishing school but telling her, 'you’re beautiful'."

Steele is busy as ever as she prepares to show a small collection of rugs at House in the RDS this weekend with Ceadogán Rugs.

Helen Steele's slightly fitted SOF/SOS dress, €650. Helen's range is available from helensteele.com and Costume, Dublin 2, costumedublin.ie
Helen Steele's slightly fitted SOF/SOS dress, €650. Helen's range is available from helensteele.com and Costume, Dublin 2, costumedublin.ie
Helen Steele at the Peter Mark VIP Style Awards 2017
Helen Steele at the Peter Mark VIP Style Awards 2017

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