They're back! Christopher Kane is giving Crocs a very shiny new makeover
Christopher Kane's collection with Crocs is the fashionable alliteration that won't seem to go away.
The British designer's collaboration with the unlikely footwear brand first made headlines last year, and during his Spring/Summer '18 showcase on Monday at London Fashion Week, he said he won't be ending his affiliation anytime soon - least of all because of the extra attention his clothing gets after pairing it with the shoes, previously dubbed "the world's ugliest".
Like UGGs before them, Crocs were a noughties style staple for those who placed comfort above all else, in direct contradiction to all that fashion is. But after a brief foray as a stylish item in one's wardrobe, it's not been relegated to the trends we wish we'd never indulged in - that is, until Kane got his hands on them.
For yesterday's show, models paraded down the runway in the embellished shoes, accompanying his otherwise elegant presentation of textures and rich colours.
"I am very happy to continue working with Crocs, as I have admired the brand for a long time," he said. "It has certainly been the most controversial collaboration I have worked on, which makes it all the more fun. I enjoy taking risks and going to places other designers wouldn't touch.
"Nowadays there are so many designer collaborations, it’s very important to me that my partnerships stand out and mean something."
But being adventurous doesn't come cheap - prices start at €169 for the diffusion line: a drop in the hat for the Christopher Kane customer used to spending a small fortune on one of his designs, but it's a big ask in comparison to the €26 start price for a standard pair of Crocs. And it's certainly an effective strategy - the company's sale have exceeded $1bn for the last six years with profits rising 54% in the last financial quarter.