Thursday 22 February 2018

They're back! Christopher Kane is giving Crocs a very shiny new makeover

Models display creations from the Christopher Kane Spring/Summer 2018 show at London Fashion Week in London, Britain September 18, 2017. REUTERS/Mary Turner
Models display creations from the Christopher Kane Spring/Summer 2018 show at London Fashion Week in London, Britain September 18, 2017. REUTERS/Mary Turner
A model presents a creation from British designer Christopher Kane during a catwalk show for the Spring/Summer 2018 collection on the fourth day of The London Fashion Week Women's in London on September 18, 2017. / AFP PHOTO / NIKLAS HALLE'NNIKLAS HALLE'N/AFP/Getty Images
A model on the catwalk during the Christopher Kane Show as part of London Fashion Week SS18 held at the Blavatnik building, London
A model presents a creation from British designer Christopher Kane during a catwalk show for the Spring/Summer 2018 collection on the fourth day of The London Fashion Week Women's in London on September 18, 2017. / AFP PHOTO / NIKLAS HALLE'NNIKLAS HALLE'N/AFP/Getty Images
Caitlin McBride

Caitlin McBride

Christopher Kane's collection with Crocs is the fashionable alliteration that won't seem to go away.

The British designer's collaboration with the unlikely footwear brand first made headlines last year, and during his Spring/Summer '18 showcase on Monday at London Fashion Week, he said he won't be ending his affiliation anytime soon - least of all because of the extra attention his clothing gets after pairing it with the shoes, previously dubbed "the world's ugliest".

A model presents a creation from British designer Christopher Kane during a catwalk show for the Spring/Summer 2018 collection on the fourth day of The London Fashion Week Women's in London on September 18, 2017. / AFP PHOTO / NIKLAS HALLE'NNIKLAS HALLE'N/AFP/Getty Images
A model presents a creation from British designer Christopher Kane during a catwalk show for the Spring/Summer 2018 collection on the fourth day of The London Fashion Week Women's in London on September 18, 2017. / AFP PHOTO / NIKLAS HALLE'NNIKLAS HALLE'N/AFP/Getty Images

Like UGGs before them, Crocs were a noughties style staple for those who placed comfort above all else, in direct contradiction to all that fashion is. But after a brief foray as a stylish item in one's wardrobe, it's not been relegated to the trends we wish we'd never indulged in - that is, until Kane got his hands on them.

For yesterday's show, models paraded down the runway in the embellished shoes, accompanying his otherwise elegant presentation of textures and rich colours.

"I am very happy to continue working with Crocs, as I have admired the brand for a long time," he said.  "It has certainly been the most controversial collaboration I have worked on, which makes it all the more fun. I enjoy taking risks and going to places other designers wouldn't touch.

"Nowadays there are so many designer collaborations, it’s very important to me that my partnerships stand out and mean something."

A model presents a creation from British designer Christopher Kane during a catwalk show for the Spring/Summer 2018 collection on the fourth day of The London Fashion Week Women's in London on September 18, 2017. / AFP PHOTO / NIKLAS HALLE'NNIKLAS HALLE'N/AFP/Getty Images
A model presents a creation from British designer Christopher Kane during a catwalk show for the Spring/Summer 2018 collection on the fourth day of The London Fashion Week Women's in London on September 18, 2017. / AFP PHOTO / NIKLAS HALLE'NNIKLAS HALLE'N/AFP/Getty Images

But being adventurous doesn't come cheap - prices start at €169 for the diffusion line: a drop in the hat for the Christopher Kane customer used to spending a small fortune on one of his designs, but it's a big ask in comparison to the €26 start price for a standard pair of Crocs. And it's certainly an effective strategy - the company's sale have exceeded $1bn for the last six years with profits rising 54% in the last financial quarter.

A model on the catwalk during the Christopher Kane Show as part of London Fashion Week SS18 held at the Blavatnik building, London
A model on the catwalk during the Christopher Kane Show as part of London Fashion Week SS18 held at the Blavatnik building, London

Online Editors

Promoted Links

Style Newsletter

Stay on top of the latest fashion, beauty and celeb gossip in our Style newsletter.

Promoted Links

Also in this section