The '80s are back in a big way - the Gucci show in Milan previewed everything you'll want to wear next year
Big hair, Gucci really doesn't care.
The Italian fashion house kicked off Milan Fashion Week on Wednesday with all the glamour, neon and hairspray you'd expect from the '80s. It makes sense that Gucci, whose sales have skyrocketed in the last two years thanks to its influence over Instagram culture (if you don't own a Gucci belt, can you even call yourself a blogger?), blazed a trail with the return of the '90s.
Gigi and Bella Hadid, Kendall Jenner and Hailey Baldwin, four of the most photographed models in the world, are the true champions of the '90s - baggy t-shirts, too slim sunglasses, jeans that only a supermodel could pull off. But there weren't any 'names' walking the runway for yesterday's Spring/Summer '18 fashion show - this brand needs only its clothes to gain traction.
It stands to reason they would look further afield, back to the '80s, when Barb from Stranger Things was a misunderstood style icon. When shoulder pads reigned supreme and the higher your hair was, the closer to God you were.
Alessandro Michele, creative director of the luxury brand, was so taken with the era that he was invited to Elton John's home to comb through the archives of his ostentatious costumes for his inspiration, which is apparent in the tributes he paid to his iconic looks through the new collection.
"To feel the contemporary, I need to know that something was there before. I want to touch it," he said, according to Vogue.