Style queen at Galway Races to scoop €10k prize
It's a case of Kilkenny taking over Galway - but, no, not in the hurling.
This time around it's all about racing fashion, as the Kilkenny Group are the new sponsors of the keenly-contested 'Best Dressed Lady' at the Galway races in Ballybrit.
Kilkenny, who have 13 stores nationwide, have taken over the sponsorship from Anthony Ryan's, a Galway retail institution, which has been in business for over 100 years and sponsored the fashion contest for the last 13 years.
The summer racing festival is worth over €55m to Galway and last year's attendance figures for the week were 148,237 - including 35,577 on Ladies' Day, when Cork teacher Helen Murphy won the Best Dressed prize.
Helen's successor on July 30 will take home prizes worth €10,000, including a shopping spree at the Kilkenny Shop, Aideen Bodkin clothes, Maureen Lynch jewellery, a five-star Blue Book luxury break, Waterford Crystal and a year's haircare from Peter Mark.
There will also be prizes for Best Irish Design and Best Hat.
"We are constantly looking for new and exciting ways to promote the 'Buy Irish' message and to grow our presence nationwide, and the Best Dressed Lady sponsorship is an ideal avenue to do this," said Greg O'Gorman, group marketing director of the family-owned business.
"As one of the biggest events in the country's racing calendar, the Kilkenny Group is delighted to be sponsoring this year's Best Dressed Lady Competition.
"We hope to build on the success of previous Ladies' Day events and we would encourage ladies to make a conscious effort to wear and support Irish brands," he said.