14-year-old model Sofia Mechetner has been unveiled as the new face of Dior to much criticism,.
The Israeli model hit headlines earlier this month when she walked in the French fashion house's Haute Couture Show wearing a sheer white dress while only wearing a pair of underwear underneath.
Clearly taken with the blonde beauty, signed to Storm Management, she has reportedly signed a two-year contract with Dior worth approximately €240,000.
While young models are commonplace in the industry, with Cara Delevingne first appearing in Italian Vogue at age10 and Cindy Crawfod's 13-year-old daughter Kaia is signed with IMG, it's in stark contrast to new regulations imposing a minimum age of 16 to walk in catwalk shows in the US and Britain.
Sofia was spotted near her housing estate in Tel Aviv and was immediately scooped up by the prestigious brand.
Kate Moss, who began modelling at age 14, said she was prescribed Valium for her anxiety while working as a teenage model, and it's such revelations which prompted Council of Fashion Designers of America (CFDA) and the British Fashion Council (BFC) to introduce the new ae requirements in the UK and US.
"It was just anxiety. Nobody takes care of you mentally," Kate explained.
"There’s a massive pressure to do what you have to do. I was really little, and I was going to work with Steven Meisel."