Shop for a cause: VILA/Vera Moda/ONLY stores donate all proceeds to charity this Friday
Although you probably don’t need an excuse to go shopping - this Friday, stores in the BESTSELLER fashion group, will give all their sales to two worthy causes.
International fashion brand Bestseller is arranging a world-wide charity day across all its brands with the Give-A-Day campaign on Friday April 10th.
CMRF Crumlin, the principle fundraising body for Our Lady’s Children Hospital Crumlin and the National Children’s Research Centre, has been chosen as the charity recipient for the Irish campaign.
In total 50 percent of the net turnover generated in Ireland this Friday will be donated to the children’s charity, helping to fund improvements in the radiology department at Our Lady’s Children’s Hospital Crumlin.
The remaining 50 percent will be donated to a global charity of BESTSELLER choice.
BESTSELLER’s Irish brands include Jack & Jones, Vero Moda, VILA, Only, name it. Selected HOMME, Pieces Accessories, Only & Sons and Noisy May.
Corporate Communication Director Mogens Werge said of the campaign, “In BESTSELLER we are privileged to be able to make a positive difference for others and the world around us. Therefore, we have decided to give something back to the communities, where our customers have helped us grow.
“GIVE-A-DAY is about giving something back to the communities, where we have built our success, and to help people in need. We want to make our colleagues proud and to raise awareness about the charity causes we support both locally and globally,” Mogens added.
CMRF Crumlin have said they are “incredibly grateful” to be chosen as beneficiaries of the campaign.
“We are driven by our belief that every sick child deserves every chance. The support of Bestseller and its stores nationwide will help us to continue our work of upgrading facilities, purchasing cutting edge equipment and funding pioneering research for the radiology department,” Corporate Development Manager Sarah O'Suilleabhain said.