Bono and Ali Hewson's Edun ethical fashion label attracted lots of attention at New York Fashion Week for the clothes ...and the music.
The memorable musical experience wasn't provided by the U2 front man as he was performing with U2 in Amsterdam and it didn't come from REM's Michael Stipe who was at the Sunday show but the trophy went to Guinean drummers who created a pulsing live accompaniment.
As always, Edun's front row was studded with celebrities couple's many friends from the creative spheres.
Ali sat with her actress daughter Eve, film director Spike Jonze, Lykke Li, the Swedish indie pop singer, songwriter and fashion model and Jefferson Hack, founder and publisher of Dazed and AnOther magazines.
And with complete synchronicity, the Manhattan skyline lit up with a stunning sunset that matched the hues that Edun's creative director, Danielle Sherman, selected for her SS16 collection which was was inspired by performance artists in Europe in the 1930s and by the Kuba people of central Africa.
The Kuba people, known to be 'the people of the cloth' and are renowned for their customised, highly developed, ornate fabrics.
Edun's latest collection is studded with lots of colourful textiles including hand loomed Moroccan brocades and handwoven macrame.
Opening with a glossy PVC coat with contrasting stitching, the show zipped along with monochrome vertical stripes, dresses decorated with leather patch pockets, apron-front and pinafore shapes and very cute, raw-edged play suits.
But it was the luxury,fringed pieces with dramatic hemlines, particularly on the cropped trousers, which stole the show.