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Radiographer turns passion project into sustainable clothes brand


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Making a difference: Lauren Oliver (right) who launched sustainable leisurewear brand Olly Olly & Co in March, with her twin sister, Emma

Making a difference: Lauren Oliver (right) who launched sustainable leisurewear brand Olly Olly & Co in March, with her twin sister, Emma

Making a difference: Lauren Oliver (right) who launched sustainable leisurewear brand Olly Olly & Co in March, with her twin sister, Emma

As timing goes, launching a new fashion business two weeks before lockdown started was far from ideal.

When she is not wearing scrubs in hospital, radiographer Lauren Oliver from Blackrock in Cork lives in gym gear and that's where the idea for her sustainable athleisure brand came from.

In March, when it came to the launch date for Olly Olly & Co, Lauren found herself on the Covid-19 frontline, working at Great Ormond Street Children's hospital in London. At work, Lauren has been wearing a photograph of herself smiling on her PPE, plus a Minnie Mouse crown for her child-friendly face shield.

Incredibly passionate about the environment, Lauren regularly takes part in river and beach cleans and has now turned a passion project into a side business. Olly Olly & Co got its name because Lauren is a twin and her sister Emma also lives in London.

During her travels in South America and while living in Australia, Lauren says she became really conscious about the impact of her "habits and behaviours and what I was doing to the planet.

"When I came back, I started to educate myself on ways I could make changes for the better. I'm very big into fitness and I started to do bit of research on how to make activewear a bit more sustainable. I found some really good material and a good factory, things went from there and two years on, we have a website."

The business is self-funded.

"I kind of figured I would never be able to afford property in London so I might as well funnel it into something, something that would make a difference," said Lauren.

Irish Independent