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Naomi Campbell (44) defies age as new face of lingerie brand Agent Provocateur

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Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

2014: Naomi Campbell for Agent Provocateur. She is FORTY FOUR here. Picture: Ellen Von Unwerth/Agent Provocateur

2014: Naomi Campbell for Agent Provocateur. She is FORTY FOUR here. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

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Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell is the ultimate femme fatale.

The legendary supermodel is starring in the spring campaign for lingerie giant Agent Provocateur, with the shots breaking today.

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Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Captured by Ellen von Unwerth, Naomi sizzles in the sexy snaps. This is the first time both women have worked for the brand, and Agent Provocateur's creative director Sarah Shotton couldn't be happier with the results.

"I was thinking about women who are edgy - but have a certain softness to them. The ultimate femme fatale," Sarah smiled to WWD.

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2014: Naomi Campbell for Agent Provocateur. She is FORTY FOUR here. Picture: Ellen Von Unwerth/Agent Provocateur

2014: Naomi Campbell for Agent Provocateur. She is FORTY FOUR here. Picture: Ellen Von Unwerth/Agent Provocateur

2014: Naomi Campbell for Agent Provocateur. She is FORTY FOUR here. Picture: Ellen Von Unwerth/Agent Provocateur

The campaign tells the story of a love affair gone wrong, with Sarah citing films West Side Story and Bonnie and Clyde, director Quentin Tarantino and girl gangs as the inspiration behind the narrative.

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Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Naomi Campbell for Agent Provocateur. Picture: Ellen Von Unwerth/Agent Provocateur

Rich jewel tones make up the underwear collection, with emerald, ruby and violet all featuring.

"[It's] very urban, luxurious, glossy and glamorous,” Sarah noted.

There's also a 70s feel to the line, with a sports style bra made from Chantilly lace showing this perfectly.

Naomi, 44, is also over the moon with the appointment, and couldn't hide her excitement.

“It's great to be the face of Agent Provocateur’s Spring/Summer 2015 Campaign, especially in my 40s!" Naomi smiled.

Ellen specialises in erotic femininity and does this to perfection with the new shots. In one still Naomi perches on a seat while talking on the phone. She's clad in only a black bra and panties, with a suspender belt, stockings and shiny black knee high boots finishing the look off. Her hair is cut with blunt bangs and red lips and heavy black eyes add a vampy feel.

"Naomi and Ellen were perfect for this, as they both have such strong, individual personalities. We chose Ellen, as her aesthetic mirrors the sensual, mysterious undertones of the campaign concept impeccably. Naomi is the ultimate Agent Provocateur woman: witty, gorgeous, and confident," Sarah added.

Online Editors