Saturday 24 March 2018

Meet the 95-year-old granny who is taking Instagram by storm

Image: Park_wein/Instagram
Image: Park_wein/Instagram Newsdesk Newsdesk

At 95-years-old, Ernie Stollberg has become an Instagram sensation.

Ernie, from Austria, has gained recognition thanks to her regular appearances on Vienna concept store Park's Instagram.

However, Ernie's rise to fashion stardom was unsuspected, as she was spotted by the store's owners after often stopping by to pet their puppy, who then realised how photogenic she is.

"We would have never grabbed an older lady off the street to do this. We got to know each other and to trust each other so we could start this very special collaboration," Markus Strasser, Park's co-owner and stylist, told Vogue.

Now, Ernie visits the store between 11am and 6pm, although shooting photos on Strasser's iPhone takes only about 10 minutes.

Every photo of Ernie is fun and full of character, while Strasser praises her ability to look different in front of the camera.

"If I put something very elegant on her, she immediately has an elegant pose," he said.

"If I put something trashy or something cool on her, her attitude changes immediately for that kind of look, and I almost don’t have to say anything."

While Stollberg says the outfits she models are "too extreme" and she "wouldn't wear them on the street," they've been a hit with fashion lovers on Instagram, with Park's Instagram account currently at 12.5k followers.

It's true what they say, age is just a number.

Online Editors

Style Newsletter

Stay on top of the latest fashion, beauty and celeb gossip in our Style newsletter.

Also in this section