Meet Irish modelling's new 'It girl' as she takes over from Roz for new campaign
There's a new model in town and she's turning heads across the Irish fashion industry.
Rising star Claire Tracey has replaced well-known catwalk queen Roz Purcell as the face of designer Carolyn Donnelly's The Edit for Dunnes Stores.
Tipperary native Roz modelled the popular clothing range last year, but this time around brand bosses opted for a blonde to front the collection.
The Templeogue model is a huge fan of former Miss Universe Ireland Roz and told the Herald that she's still pinching herself that she's been picked as her successor.
"I love Rozanna, I follow her blog and her food and I actually always walked past her campaign shots last year and admired them," she said.
"She's incredible - never did I think it would be me doing it this time around, it's still surreal."
The 22-year-old was shot by photographer to the stars Barry McCall.
"It's very editorial what we shot, I haven't even seen the pictures yet, but I loved it and learnt so much working with Barry that I didn't want the day to end," she said.
"It was Barry's birthday when we shot everything too, so we got loads of cake for him to celebrate."
Claire, who worked previously as a dog groomer, has been on the books of Morgan The Agency for a year and since then has been 'earning her stripes' in front of the camera.
It has always been her dream to strut her stuff on the runway, as well as to act and sing professionally.
Yesterday she was mingling as an extra on the set of RTE's Fair City.
"I did Poison Pen first as an extra for the day and it was a good experience, so I want to get a feel for it and do more and more," she said.
"I was bullied in school and self conscious, so I've been doing things that I'm passionate about lately to boost up my confidence.
"I just thought 'What's the worst that could happen?'
"Modelling was first on my list and I've had wonderful feedback - I'm nervous about the acting but I'm enjoying tackling it."