Markle & Sparkle! M&S announces name change ahead of British royal wedding
'Bold' campaign for British store as they join many more in celebrating the popular couple's nuptials
Marks & Spencer has changed its name to 'Markle & Sparkle' ahead of the British royal wedding on Saturday.
To celebrate the marriage of Britain's Prince Harry and Meghan Markle, M&S has rebranded as Markle & Sparkle for one weekend only from May 18 to May 20.
The name change was unveiled today at the shop's Windsor branch, where the happy couple are expected to pass after their wedding ceremony on Saturday, and will be rolled out in several other stores near Windsor, as well as online and on social media pages.
Each store will have a sparkly sign and have their windows decked out with a Union flag design.
Inside, customers will be able to experience a special Markle & Sparkle selfie booth. The images taken in the booth can be sent to the M&S social media pages, where they will be put into a virtual wedding album that will be sent to Kensington Palace.
A spokesperson for M&S said it was their "boldest" marketing campaign yet.
"As a quintessentially British brand we had to do something special to mark the royal wedding, and what better way to welcome Meghan to the family than to 'marry' both our names together for the weekend," marketing director of food and hospitality Sharry Cramond said.
"As a retailer, we’ve celebrated 34 royal weddings over our 134-year history, but this is the boldest idea we’ve delivered yet.
"We wanted to spark a smile from Harry and Meghan on their big day and capture the excitement and celebratory mood of the nation on receiving a real-life Hollywood princess into our royal family."
A number of M&S branches across the UK will take part in the campaign, including stores in Kensington & Chelsea, Reading, Maidenhead, Camberley, Bracknell, Newbury, Leamington Spa, Tunbridge Wells, Swindon, Kingston upon Thames, Lewisham, Llandudno and Sutton Coldfield.
Other local businesses have jumped on the wedding bandwagon by releasing products inspired by the wedding.
Royal Buckets from KFC
Iceland has released an £8 cake inspired by what they think the royal wedding cake will look like. The elderflower and lemon cake is rumored to be the same flavours used in Harry and Meghan's cake this weekend.
KFC's Windsor Branch will also celebrate the nuptials, with 50 limited edition KFC buckets made from bone china available through their app.
A further 50 made from cardboard will be available on Saturday in store.