Friday 19 October 2018

Markle & Sparkle! M&S announces name change ahead of British royal wedding

'Bold' campaign for British store as they join many more in celebrating the popular couple's nuptials

M&S will rebrand at Markle & Sparkle for the wedding of the British royal wedding
M&S will rebrand at Markle & Sparkle for the wedding of the British royal wedding
Prince Harry and Meghan Markle arrive at the Australian High Commission in London to attend a reception celebrating the forthcoming Invictus Games Sydney 2018
Meghan Markle leaves the Australian High Commission in London after attending a reception celebrating the forthcoming Invictus Games Sydney 2018. PRESS ASSOCIATION Photo. Picture date: Saturday April 21, 2018. See PA story ROYAL Harry. Photo credit should read: Dominic Lipinski/PA Wire
Britain's Prince Harry and Meghan Markle arrive for a special concert "The Queen's Birthday Party" to celebrate the 92nd birthday of Britain's Queen Elizabeth at the Royal Albert Hall in London. Photo: John Stillwell/Pool via Reuters

Rachell Farrell

Marks & Spencer has changed its name to 'Markle & Sparkle' ahead of the British royal wedding on Saturday. 

To celebrate the marriage of Britain's Prince Harry and Meghan Markle, M&S has rebranded as Markle & Sparkle for one weekend only from May 18 to May 20. 

The name change was unveiled today at the shop's Windsor branch, where the happy couple are expected to pass after their wedding ceremony on Saturday, and will be rolled out in several other stores near Windsor, as well as online and on social media pages. 

Each store will have a sparkly sign and have their windows decked out with a Union flag design. 

Inside, customers will be able to experience a special Markle & Sparkle selfie booth. The images taken in the booth can be sent to the M&S social media pages, where they will be put into a virtual wedding album that will be sent to Kensington Palace. 

 A spokesperson for M&S said it was their "boldest" marketing campaign yet. 

"As a quintessentially British brand we had to do something special to mark the royal wedding, and what better way to welcome Meghan to the family than to 'marry' both our names together for the weekend," marketing director of food and hospitality Sharry Cramond said. 

"As a retailer, we’ve celebrated 34 royal weddings over our 134-year history, but this is the boldest idea we’ve delivered yet.  

Prince Harry and Meghan Markle attend the Invictus Games Reception at Australia House on April 21, 2018 in London, England. (Photo by Alastair Grant - WPA Pool/Getty Images)
Prince Harry and Meghan Markle attend the Invictus Games Reception at Australia House on April 21, 2018 in London, England. (Photo by Alastair Grant - WPA Pool/Getty Images)

"We wanted to spark a smile from Harry and Meghan on their big day and capture the excitement and celebratory mood of the nation on receiving a real-life Hollywood princess into our royal family." 

A number of M&S branches across the UK will take part in the campaign, including stores in Kensington & Chelsea, Reading, Maidenhead, Camberley, Bracknell, Newbury, Leamington Spa, Tunbridge Wells, Swindon, Kingston upon Thames, Lewisham, Llandudno and Sutton Coldfield. 

Meghan Markle's controversial ripped jeans
Meghan Markle's controversial ripped jeans

Other local businesses have jumped on the wedding bandwagon by releasing products inspired by the wedding. 

Royal Buckets from KFC

Iceland has released an £8 cake inspired by what they think the royal wedding cake will look like. The elderflower and lemon cake is rumored to be the same flavours used in Harry and Meghan's cake this weekend.  

Britain's Prince Harry and Meghan Markle arrive to attend a reception celebrating the forthcoming Invictus Games Sydney 2018, hosted by Malcolm Turnbull, Prime Minister of Australia, and his wife Lucy Turnbull, at Australia House in London, Britain April 21, 2018. Alastair Grant/Pool via Reuters
Britain's Prince Harry and Meghan Markle arrive to attend a reception celebrating the forthcoming Invictus Games Sydney 2018, hosted by Malcolm Turnbull, Prime Minister of Australia, and his wife Lucy Turnbull, at Australia House in London, Britain April 21, 2018. Alastair Grant/Pool via Reuters

KFC's Windsor Branch will also celebrate the nuptials, with 50 limited edition KFC buckets made from bone china available through their app.

A further 50 made from cardboard will be available on Saturday in store.  

Online Editors

Style Newsletter

Stay on top of the latest fashion, beauty and celeb gossip in our Style newsletter.

Also in this section