Thursday 22 August 2019

Line of 'smart apparel' to take you from alarm to last call raises $50,000 over target on Kickstarter

Clare Cullen

Brunswick Park, a new line of 'smart apparel' designed to "take you from alarm to last call" has more than doubled it's target on fundraising site Kickstarter.

The line is described as "performance apparel for the weekday warrior - those among us for whom work and play blend together, who get up early and stay out late, who refuse to settle".

The line is made of Merino wool, which "wicks moisture" and is "breathable". "Don't worry about sweating during a run or an intense meeting".

"We wanted to create a line that would work in a professional setting and bring the benefits of technical performance fabrics to everyday life".

Options available are men's blazers, women's collarless jacket and bomber jacket and a man's hoodie.

The kickstarter has raised over $75,000 - $50,000 more than their set goal of $25,000.

Pledges start at $159 for the man's hoodie and the women's bomber, and $179 for the men's blazer and the women's collarless jacket.

The jackets include 'smart compartments' like one located in the sleeve in which to house travel cards and work access cards for quick, easy swiping. The bottom of the woman's collarless jacket can be zipped off to take the look from work to bar. #

Watch the video here and see the Kickstarter campaign here.

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