Sunday 22 July 2018

Kate Middleton's favourite brand just got a major designer makeover - and it's in Irish stores

Eric O'Connor models the Sonic Dark Pink Sequin Dress, €695 by L.K. Bennett x Preen
Eric O'Connor models the Sonic Dark Pink Sequin Dress, €695 by L.K. Bennett x Preen
Syd floral print dress, €445 by L.K. Bennett x Preen
Reed, electric blue, €650 by L.K. Bennett x Preen
Annika dark pink wool cashmere jumper, €275 by L.K. Bennett x Preen
Devoto black blouse with floral €275 by L.K. Bennett x Preen
Patti black silk dress, €695 by L.K. Bennett x Preen
Caitlin McBride

Caitlin McBride

Capsule collections are coming thick and fast these days, but Preen's collaboration with L.K. Bennett is worth the hype.

The high street brand is one of Kate Middleton's favourites (hardly an appearance goes by where she isn't wearing a pair of their nude heels) and L.K. Bennett has teamed up with the equally influential brand, which is responsible for some of Kate's most iconic looks. Always a champion of British brands, Preen has enjoyed the benefits of the 'Kate effect'; including the Finella dress, which she has worn in both black and red during last year's year's tour of Canada and while giving speech on the importance of mental health, as well as the periwinkle blue dress she wore to an event at the Natural History Museum earlier this year.

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The Duchess of Cambridge attends a reception at Government House in Victoria, during the third day of their tour of Canada. PRESS ASSOCIATION Photo. Picture date: Monday September 26, 2016. See PA story ROYAL Canada. Photo credit: Chris Jackson/PA Wire

While Kate's choice of Preen often results in a sell-out, despite the eye-watering prices, the designers finally bringing high end fashion at more affordable prices - just ahead of the Christmas party season.

Supermodel Erin O'Connor is the face of the campaign, taking centre stage in the standout piece from the range: the Sonic Dark Pink Sequin dress, which retails for €695. The prices aren't cheap, but Preen pieces can run into the thousands. There are more practical, and affordable pieces, like the Annika Dark Pink Wool Cashmere Jumper, which comes in at €275 and can be paired with everything from jeans to pleated skirts with a pair of Chelsea boots.

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Sonic dark pink sequin dress, €695 by L.K. Bennett x Preen

The Syd floral print dress (€445) comes in two palettes and is a piece you can visualise the Duchess of Cambridge wearing to a daytime royal engagement during her pregnancy over the coming months, paired with tights in winter or bare legged in Spring.

As for the inspiration behind their collaboration, designers Justin Thornton and Thea Bregazzi kept Preen's signature aesthetic while taking into the account the slightly more conservative L.K. Bennett customer.

"Everything we design has our hand-writing on it, so when collaborating with the L.K.Bennett team we wanted the essence of Preen to be integral to the designs,” Thornton and Bregazzi told The Telegraph.

"We chose a few key floral sketches such as Cactus Flower watercolour 1915 and the Japonica pencil drawing from 1910 and based the prints, graphic lines, and the main colour scheme on these. The rich pinks, purples and blues of Mackintosh’s drawings are definitely reflected."

To see the entire 15-piece collection, check out our gallery below:

Vali Orange rose silk drss, €595 by L.K. Bennett x Preen
Vali black silk drss, €595 by L.K. Bennett x Preen
Syd floral print dress, €445 by L.K. Bennett x Preen
Syd electric blue dress, €445 by L.K. Bennett x Preen
Sonic dark pink sequin dress, €695 by L.K. Bennett x Preen
Sioux tulip check dress, €625 by L.K. Bennett x Preen
Shelly black dress, €345 by L.K. Bennett x Preen
Shelly black silk skirt, €275 by L.K. Bennett x Preen
Reed, electric blue, €650 by L.K. Bennett x Preen
Reed electric blue skirt, €395 by L.K. Bennett x Preen
Patti black silk dress, €695 by L.K. Bennett x Preen
Patti royal blue jumper, €275 by L.K. Bennett x Preen
Devoto black blouse with floral €275 by L.K. Bennett x Preen
Devoto deep rose dress, €295 by L.K. Bennett x Preen
Annika dark pink wool cashmere jumper, €275 by L.K. Bennett x Preen

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