Kate Middleton's favourite brand just got a major designer makeover - and it's in Irish stores
Capsule collections are coming thick and fast these days, but Preen's collaboration with L.K. Bennett is worth the hype.
The high street brand is one of Kate Middleton's favourites (hardly an appearance goes by where she isn't wearing a pair of their nude heels) and L.K. Bennett has teamed up with the equally influential brand, which is responsible for some of Kate's most iconic looks. Always a champion of British brands, Preen has enjoyed the benefits of the 'Kate effect'; including the Finella dress, which she has worn in both black and red during last year's year's tour of Canada and while giving speech on the importance of mental health, as well as the periwinkle blue dress she wore to an event at the Natural History Museum earlier this year.
While Kate's choice of Preen often results in a sell-out, despite the eye-watering prices, the designers finally bringing high end fashion at more affordable prices - just ahead of the Christmas party season.
Supermodel Erin O'Connor is the face of the campaign, taking centre stage in the standout piece from the range: the Sonic Dark Pink Sequin dress, which retails for €695. The prices aren't cheap, but Preen pieces can run into the thousands. There are more practical, and affordable pieces, like the Annika Dark Pink Wool Cashmere Jumper, which comes in at €275 and can be paired with everything from jeans to pleated skirts with a pair of Chelsea boots.
The Syd floral print dress (€445) comes in two palettes and is a piece you can visualise the Duchess of Cambridge wearing to a daytime royal engagement during her pregnancy over the coming months, paired with tights in winter or bare legged in Spring.
As for the inspiration behind their collaboration, designers Justin Thornton and Thea Bregazzi kept Preen's signature aesthetic while taking into the account the slightly more conservative L.K. Bennett customer.
"Everything we design has our hand-writing on it, so when collaborating with the L.K.Bennett team we wanted the essence of Preen to be integral to the designs,” Thornton and Bregazzi told The Telegraph.
"We chose a few key floral sketches such as Cactus Flower watercolour 1915 and the Japonica pencil drawing from 1910 and based the prints, graphic lines, and the main colour scheme on these. The rich pinks, purples and blues of Mackintosh’s drawings are definitely reflected."
To see the entire 15-piece collection, check out our gallery below: