Top model Georgia Salpa has come out in support of Roz Purcell and her banned ad for Newbridge Silverware.
The 29-year-old, who lives in Marbella with fiance Joe Penna, is signed to Andrea Roche's model agency with former Miss Universe Ireland Roz.
And her catwalk colleagues are clearly taking a united stand against critics of the risque ad.
The online promotion for Newbridge's latest eShe range of jewellery had to be edited after being deemed too risque by the Advertising Standards Authority for Ireland (ASAI).
"I was surprised when I heard that Rozanna Purcell's advert for Newbridge Silverware's eShe range got pulled for being too sexy. I think the advert was very tastefully made and had a sultry Eva Mendes style to it," she wrote in her Saturday column for the Irish Daily Star.
"Roz is a gorgeous girl but her finger-licking seemed to be too much for the Irish viewer. I think it may have been an over reaction to pull the ad. Hopefully we'll joke about that one for years to come."
The advertising watchdog said in a statement that the committee "considered that the poses taken by the model were overtly sexual in nature and were therefore provocative".
It made reference to two specific scenes - one where Roz dips her finger into a cocktail and licks it and another where she wears a silky kimono.
These have now been taken out of the amended ad.
Roz expressed her surprise that the promo had provoked such a strong reaction.
The former Miss Universe Ireland said she believed the jewellery was the "main focus" of the shoot by celebrity photographer Barry McCall.
"I was surprised, as anyone who has seen it, including my family, loved it and they would always be very critical, especially if they found something too provocative," she said.
"I still love the ad and shoot and I think the majority of people do too."