Thursday 18 October 2018

Gucci models carried their own severed heads walking the runway in Milan

A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
Susie Bubble arrives at the Gucci show during Milan Fashion Week Fall/Winter 2018/19 on February 21, 2018 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Gucci)
Amiaya arrive at the Gucci show during Milan Fashion Week Fall/Winter 2018/19 on February 21, 2018 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Gucci)
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
Caitlin McBride

Caitlin McBride

Oh, Gucci.

The Italian luxury brand saw a 49% increase in sales last year due to, at least in part, its popularity among bloggers and influencers around the world - Instagram became the best advertising space they could ahve wanted.

A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images

Its fur-lined mules and loafers were a staple among the style set with disposable income and they reaped the financial rewards. And what better time to change things up drastically than when you're an industry leader at the very top or your game?

Why not send models down the runway carrying severed heads identical to themselves instead of a signature monogram handbag?

A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile

But the zany accessories didn't end there - models also carried baby dragons, chameleons and snakes as they showcased the Autumn/Winter '18/'19 collection during Milan Fashion Week; while some wore a third eye on their forehead or unibrows.

Interestingly, Yahoo Style has dug up creative director Alessandro Michele's reference to 'A Cyborg Manifesto' in 1984, which might indicate a deeper meaning than just the status quo, one which "trashes the big oppositions between nature and culture, self and world that run through so much of our thought".

The interpretation could loosely mean it's an attempt to dismantle gender norms. Or it could just mean we'll all be swapping clutches for chameleons next year.

For all the action from the Gucci Fashion Show, check out our gallery below:

A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
A model presents a creation from the Gucci Autumn/Winter 2018 women collection during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile
Susie Bubble arrives at the Gucci show during Milan Fashion Week Fall/Winter 2018/19 on February 21, 2018 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Gucci)
Amiaya arrive at the Gucci show during Milan Fashion Week Fall/Winter 2018/19 on February 21, 2018 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Gucci)
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan, on February 21, 2018. / AFP PHOTO / Filippo MONTEFORTEFILIPPO MONTEFORTE/AFP/Getty Images

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