Exclusive: From Burberry to Dunnes Stores - Li Ann Smal bags another major campaign
Irish supermodel in the making Li Ann Smal has landed yet another major campaign.
While the 20-year-old psychology student is already one of the faces of Burberry, she's balancing her international appeal with equal success on our shores as the new face of Dunnes Stores.
Dunnes often champions homegrown talent and has previously featured Thalia Heffernan, Isabella Traber, Teodora Sutra and Chloe Arnold among its campaign stars over the years.
And the store's Creative Director Carolyn Donnelly said the Wicklow native was the natural choice for their new Spring/Summer range.
"Li Ann was the ideal choice to feature in our Spring/Summer shoot," Carolyn told Independent Style. "She has a strong, international look that perfectly fits the fashion mood of the moment. Burberry had similar thoughts when they featured her recently in their recent campaign. As the face for Dunnes Stores Spring/Summer 2015 collection, Li Ann is fresh, energetic and fun with a modern edge just like the clothes."
Anne Morgan, MD of Distinct Model Management, who manages Li Ann, said the brunette beauty is balancing her career on the catwalk with the classroom as she has just begun her first year of study at Trinity College.
"Li Ann is in college full time, so we're trying to find that nice balance," she told us. "It's trying to find that balance between both so that she's not overworked.
"People always think that you have to leave school, but I think she's the prime example that you can continue your education," Anne explained. "If she's needed in London, she can fly over."
And the model boss said that Li Ann's down-to-earth attitude is a big appeal for Irish clients.
"One of the reasons I think she's so busy in Ireland, she's very modest and down to earth," she added. "There isn't any attitude. I don't think this career would ever change her, I don't think there'd ever be a job that would change her."
Li Ann is currently signed with Distinct in Dublin, Storm in London and Traffic in Spain and worked for brands like Arnotts and Brown Thomas, as well as starring in Irish/Turkish designer Umit Kutluk's last two campaigns.
To shop the range of Li Ann's looks, see www.dunnesstores.com.