Designer looks to woo the yummy mums with kids back at school
Fashion has a habit of confusing, intriguing and delighting, all at the same time and the conundrum of the 'expensive frock' was one to consider at the Harvey Nichols season day in Dundrum in Dublin.
The running order in advance of the 9am breakfast preview show left most eyes peeled for the posh couture frocks, but in the end, it wasn't always the big ticket numbers that won over our hearts.
A Givenchy black zipped stretch crepe dress (€1,490) and a Lanvin gathered dress in Bordeaux jersey crepe dress (€1,920) didn't live up to expectations associated with those kind of four-figure prices.
However, on the flip side, a beautifully cut, long sleeved navy dress in corded lace with a sophisticated mid calf hemline looked way more expensive than its €393 price tag suggested.
The same applied to a DKNY faux fur jacket (€300) which looked rich, glossy and luxe, ideal for the fashionista with a conscience. This plush faux fur worn with Sportsmax belted wool blend dress (€440) is a total no-brainer for a woman who wants to turn every head as she walks through a hotel foyer or an airport terminal.
Judging by the reaction of the audience at the lunchtime fashion show, mums have swiftly moved on from the back-to-school agenda.
And now they have clearly embraced the headspace to buy dressy clothes for an Autumn of long nights, gilt edged invitations, dinners and charity balls.