THE apple didn’t fall far from the tree...Meet Kaia Gerber, supermodel Cindy Crawford's 10-year-old daughter, and the new star of Young Versace's first ever advertising campaign.
Her mum was famously the muse for Giannini Versace’s couture in the 1990’s and now Cindy Crawford's 10-year-old daughter is following her mum into the family business.
Kaia Gerber, Crawford's daughter with husband entrepreneur Rande Gerber, is featured in Young Versace's spring/summer 2012 campaign
"I'm so thrilled that Kaia was chosen to be part of the first Young Versace Campaign," Crawford, now 45, said about her daughter's new modelling gig, according to British Vogue.
"Being on set with my daughter and watching her in front of the camera was a fantastic experience. I am so proud of her," she told the fashion bible.
"Like her mother, Kaia has a very special gift," the fashion house's chief designer Donatella Versace said.
Having launched its first store in Milan last month, Donatella Versace's Young Versace brand is forging ahead with another pre-requisite for fashion success - a star-studded advertising campaign.
Keeping things fresh for her sub-teen customers, Versace cast the supermodel's daughter to promote her kiddie couture for spring/summer 2012. Kaia was shot by photography twosome Mert Alas and Marcus Piggott, whose portfolio includes ad campaigns for the likes of Giorgio Armani, Gucci and Givenchy.
Cindy Crawford, who was present at the entire shoot chaperoning her daughter said: “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace.”
Additional reporting Telegraph.co.uk