Ah, Coachella, the only festival in the world where fashion upstages the headline acts and updating your Instagram account is more important than checking out that hot new band.
It's all a far cry from the Irish festival, with its armies of stoic punters bedecked in Hunter wellies, streaky fake tan and knock-off Barbour jackets, wading through muddy fields with a can of cider.
Instead, deep in the heart of the Californian desert, Hollywood ingenues like Kiernan Shipka hang out at exclusive VIP lounges dressed head to toe in immaculate Valentino, the eldest Beckham offspring takes selfies with fans while rocking his dad's haircut circa 2003, and Grammy Award-winning songstresses like Lorde lounge poolside in nothing but a one-piece.
The festival, which kicked off last weekend and resumes again with gusto tomorrow, features bill-toppers like LCD Soundsystem, NWA and Guns N' Roses - but to most of A-listers in attendance, the bands are only background music for the fashion.
And with temperatures peaking at 60˚F, the celebrities didn't disappoint in giving us a steer on what we can expect to be wearing, rain hail or shine, when our own festival season kicks off.
Once upon a time (that's before last year in Hollywood) former Disney darling Vanessa Hudgens was known as Queen of Coachella; her laid back LA boho vibes were tailor-made for the southern Cali event.
But Hudgens' palazzo pants and crochet crop tops were left for desert dust last year when the Jenner sisters, Kendall and Kylie, made their debut.
Having whetted their festival appetite with cliche denim hot pants, floral head accessories and fringed boots, this year the sisters - who wield serious fashion clout thanks to a combined Instragram following of over 100million - were back to make the message clear that boho was out, and 90s grunge was in.
Kendall, 20, opted for a cream crochet maxi dress with gladiator sandals and Aqua-style space buns for day one, and shorts with a black lace top, complete with peek-a-boo nipple for day two.
Kylie, 18, sported a bright orange wig with fishnet tights under denim hot pants. She later took to Instagram to show off a bikini from Australian brand Discount Universe and a Louis Vuitton one-piece and headscarf.
Meanwhile 16-year-old actress Kiernan Shipka, fast becoming a style icon of her generation, dressed her age in a fun Valentino embroidered denim co-ord and Stella McCartney runners.
Brooklyn Beckham gave his London mates back home a style lesson in California cool in a bright floral Gucci shirt.
But it wasn't only the young 'uns walking the desert runway last weekend. Wags noted the emergence of the 'Coachella cougar' - the phalanx of glamorous older women who gave their younger colleagues an object lesson in how to dress for the occasion.
Queen among them was the original supermodel, Cindy Crawford, who stepped out in tiny denim hot pants and ankle boots, looking every inch the cover star, more than 30 years after her catwalk debut.
The 50-year-old mother of two covered up in a cardigan, leaving the party look to her 14-year-old daughter Kaia, whose black Alexander Wang outfit proved she's following in her mother's model footsteps.
Our own Laura Whitmore looked stylish and comfy in a long-sleeved Chloe playsuit and sunglasses as she posed for selfies with Made in Chelsea's Millie Mackintosh.
The usual accessories suspects of stacked bangles, questionable bindis and fringed side bags were out in force, but some managed to think outside the box, like Katy Perry in her furry sliders and US blogger Chiara Ferragni in her layered tassle scarf. So whether you're rocking rainbow braids or covering your head with a scarf, wearing denim head to toe or giving the trend a nod in a pair of hot pants, remember to make the trend work for you, even if the Irish weather isn't.