Sunday 16 December 2018

Bono's daughter Jordan Hewson lands worthy Vogue spread in coveted September Issue

Jordan Hewson (R) and Eve Hewson attend the 2015 Vanity Fair Oscar Party hosted by Graydon Carter at the Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California. (Photo by Larry Busacca/VF15/Getty Images)
Jordan Hewson (R) and Eve Hewson attend the 2015 Vanity Fair Oscar Party hosted by Graydon Carter at the Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California. (Photo by Larry Busacca/VF15/Getty Images)
Eve Hewson and Jordan Hewson attend the Edun show during Mercedes-Benz Fashion Week Fall 2015 at Skylight Modern on February 15, 2015 in New York City. (Photo by Vivien Killilea/Getty Images)
Jordan Hewson and Eve Hewson attend the Edun Spring 2016 fashion show during New York Fashion Week at Spring Studios on September 13, 2015 in New York City. (Photo by Craig Barritt/Getty Images)
Bono with daughter Jordan
(L-R) Alison Hewson, honoree Bono, actress Eve Hewson, and Jordan Hewson attend Glamour Women Of The Year 2016 at NeueHouse Hollywood on November 14, 2016 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
(L-R) Alison Hewson, honoree Bono, actress Eve Hewson, and Jordan Hewson attend Glamour Women Of The Year 2016 at NeueHouse Hollywood on November 14, 2016 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Jordan Hewson and boyfriend Diego Osorio. Picture: Instagram
(L-R) Olivia Wilde, Jordan Hewson and Jessica Alba speak onstage at the 2014 Global Citizen Festival to end extreme poverty by 2030 in Central Park on September 27, 2014 in New York City. (Photo by Theo Wargo/Getty Images for Global Citizen Festival)
Caitlin McBride

Caitlin McBride

Jordan Hewson, the eldest daughter of Bono and Ali, has long since chosen a life similar to the humanitarian example set by her superstar parents, but has spent the last number of years forging her own path.

Clearly inspired by her father's non-profit organisations and her mother's ethical fashion line Edun, the Columbia University graduate launched her own tech company Speakable in 2016, which promotes social activism. And her work has landed her a coveted spot alongside 33 other international trailblazers who feature in the September Issue of US Vogue.

At 29, her CV, which includes an undergraduate degree in political science and a masters in creative writing from the Ivy League university and a stint as the founding editor of Global Citizen's website, an organisation aiming to eradicate extreme poverty, is certainly impressive, and the world's most popular fashion magazine has taken note.

The magazine describes her as growing up in a "charitable household, with her parents serving as living examples that everyone - not just celebrities - can participate in philanthropy.

"To that end, Hewson created Action Button, an embeddable tool that allows readers to take actions, through tweeting support, signing petitions, or charitable donations, on a wide swath of social and political issues. The tool aims to not only inspire you to take action, it also enables readers to participate in a meaningful way, with just a single click."

Vogue is undergoing something of a make-under, as most Condé Nast titles around the world are, featuring more in-depth human interest stories to cater to women's varied interests, while remaining a steadfast style bible at its core.

Less than two years ago, Speakable launched its first product, an 'action button', which publishers can embed in their articles enticing readers to directly interact with the story, whether it's through tweeting directly at a policymaker mentioned in the story, voting in a poll or donating to a charity. So far, it features on the Huffington Post, Vice and the Guardian.

"It really can be a seamless part of your digital life and experience," she said.

Eve Hewson and Jordan Hewson attend the Edun show during Mercedes-Benz Fashion Week Fall 2015 at Skylight Modern on February 15, 2015 in New York City. (Photo by Vivien Killilea/Getty Images)
Eve Hewson and Jordan Hewson attend the Edun show during Mercedes-Benz Fashion Week Fall 2015 at Skylight Modern on February 15, 2015 in New York City. (Photo by Vivien Killilea/Getty Images)

While she acknowledged her father is a "good resource" in a previous interview, the U2 rocker doesn't hold an official role in her company; instead, she has sought advice from Huffington Post co-founder Arianna Huffington and Uber co-founder Oscar Salazar.

(L-R) Alison Hewson, honoree Bono, actress Eve Hewson, and Jordan Hewson attend Glamour Women Of The Year 2016 at NeueHouse Hollywood on November 14, 2016 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
(L-R) Alison Hewson, honoree Bono, actress Eve Hewson, and Jordan Hewson attend Glamour Women Of The Year 2016 at NeueHouse Hollywood on November 14, 2016 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

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