Wednesday 26 June 2019

Beyonce teams up with Topshop for new sportswear range

Beyonce
Beyonce
Beyonce and Jay Z.
Caitlin McBride

Caitlin McBride

Beyonce's upcoming collaboration with Topshop might be the best thing we never had.

The superstar singer has teamed up with the cult high street brand for a new sportswear range, which has yet to be named.

Queen Bey confirmed the exciting news in a statement today, saying: "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking.

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Working with its development team to create and produce a technical and fashion-led collection is exciting and I'm looking forward to participating in all aspects of this partnership."

Her love of Topshop is no secret as she's regularly spotted in the high street brand in her downtime and even shit down the Oxford Street store for a four-hour shopping spree last year (on the house, of course).

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Topshop boss Philip Green echoed her enthusiasm for the collaboration, which will be divided 50-50 from beginning to end.

"We have been looking at this category as fashion-inspired fitness develops, and know that this is right in our customers' heartland," he added in a statement.

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"Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category. Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop.

"We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way."

Online Editors

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