Saturday 22 September 2018

Back for more! Roz Purcell returns to the frame for Newbridge after raunchy ad ban

Super fit model Roz Purcell and Model Madeline Mulqueen wearing Penneys workout gear
Model Roz Purcell
12/1/2015. NO REPRO FEE. Super fit model Roz Purcell wearing Swirl Crop Top, 4,00 Super fit model Roz Purcell and Model Madeline Mulqueen wearing Penneys workout gear
Laura Larkin

Laura Larkin

She's back.

Top Irish model Roz Purcell is back in the mix as the face of Newbridge Silverware's eShe range after her previous ad was banned for being "too raunchy".

The 24-year-old starred in an ad last year that showed her in skimpy clothing showing off jewellery from the eShe range.

Read more: An arresting sight: Roz Purcell and Madeline Mulqueen give gym gear a workout

Roz Purcell wears: Shirt, €975; trousers, €560, both Alexander McQueen, Brown Thomas, Cuff, €35; collar, €100; ‘multiwear’ piece (can be worn as a belt or as a necklace), €20; all eShe, Newbridge Silverware. Photo: Barry McCall
Roz Purcell wears: Shirt, €975; trousers, €560, both Alexander McQueen, Brown Thomas, Cuff, €35; collar, €100; ‘multiwear’ piece (can be worn as a belt or as a necklace), €20; all eShe, Newbridge Silverware. Photo: Barry McCall

The in-demand model and fitness fanatic was chosen over Amy Huberman, who is the current face of the silverware company.

However, on the back of a single complaint to the Advertising Standards Authority of Ireland (ASAI) the company was forced to edit scenes out of the two-minute clip.

The scenes included images of Roz in a split-to-the waist kimono and another where she was pictured dipping her finger into a cocktail. The ASAI said that the poses struck by the model were "overtly sexual in nature".

The latest campaign is due to be released in March.

Read more: Will 2015 be the year of 'Brozzie'? Roz Purcell and Bressie shared loved-up New Year's snap

Stylist Courtney Smith was on-hand again to style the former Miss Universe Ireland.

A spokesperson for the company told the Herald that this year's campaign would try to capture the same elements as before.

"We are having fun with it," she said. "Roz embodies the fun, sexy vibe and that's what we're looking for."

She said the company "never wanted to offend anybody".

Herald

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