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Adriana Lima is the new face of Jason Wu



Jason Wu and Adriana Lima

Jason Wu believes Adriana Lima is “a new take on the supermodel”.

The acclaimed designer has chosen the Brazilian beauty to front his fall 14 advertising campaign. Jason believes Adriana fulfils the brief for his collection perfectly.

“She’s sexy, and there’s this feline-esque prowess that felt appropriate for the clothes. And she’s got those eyes! She’s like our own Bianca Jagger,” he told Style.com. “Adriana is a new take on the supermodel - she’s from a different era. At the end of the day, these ads are about the women and the sexiness, and I continue to choose women who inspire me.”

The campaign shots took place at the Four Seasons in New York, as part of his Supermodel Supper Club theme. Previous campaigns have been shot at other famous eateries in the city, including Mr Chow and La Grenouille. But for the 31-year-old designer, the Four Seasons holds a special place in his heart, as it was where one of his earliest business lunches took place.



“It was when I first got into the industry, and I was meeting an editor. When I walked in there, everyone looked so important! I felt like a little kid. But I’ve been going there ever since,” he explained. “Fall is all about a power woman, and I chose the Four Seasons because all the powerest of power lunches happen there. I felt it was really glamorous.”

Jason always makes a campaign cameo in his advertising shots. And for his fall campaign it’s no different.

“Inez always insists,” he laughed, referring to the photographer duo Inez van Lamsweerde and Vinoodh Matadin behind the shoot. “Maybe I’ll be the model for the next Supermodel Supper Club!”



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