Abercrombie & Fitch pull triple zero sizes from sales
Abercrombie & Fitch has cancelled the production of size triple zero in all of their stores.
J.Crew hit the headlines last month when it was announced they would be introducing the impossibly small size to their customers, mainly in their Asian market.
But cult brand Abercrombie. which has a popular store at College Green in Dublin, made it clear that they wouldn't be stocking the size any longer.
"We no longer offer size triple zero in any of our bottoms and are in the process of updating our size charts online," they said in a statement to Independent.ie. "The company stopped producing this size in 2012."
Further backlash against the thin ideal is evident in the emergence of campaigns like Fit Not Thin (fronted by model Daisy Lowe) and Healthy is the New Skinny (healthyisthenewskinny.com), which promote diet and exercise over extreme approaches to weight loss.
But there are also signs that the 'thin ideal' is getting worse. Super thin celebrities like Nicole Richie, Alexa Chung continue to command attention in the media.
Made In Chelsea's Millie Mackintosh recently came in for criticism from eating disorder campaigners after her husband, rapper Professor Green, labelled a picture of her as 'thinspiration' - a phrase commonly used on pro-anorexia websites.
Just last week the story of New Jersey teen Carleigh O'Connell made the news after the youngster bravely stood up to bullies, posing in a swimsuit on a concrete slab that had been cruelly graffitied with the words 'Carleigh's ass'. The rise of social media has also fed the thin obsession with websites dedicated to teaching the best way to look skinny in a selfie. Trends such as showing off 'thigh gaps' and 'bikini bridges' routinely garner headlines and incidents of body shaming would appear to be on the rise
Richelle Flanagan, dietician and interim CEO of Irish Nutrition and Dietetic Institute (indi.ie), believes that there needs to be a concentrated effort by those in the media to put the breaks on society's skinny obsession.
"We need celebrities and the media to be socially responsible and reduce publicity for these super slim images, and we need the fashion industry to support the image of a healthy body and a healthy mind," she says.
"Fashion models are clothes horses but people see the body image too. Things like triple zero labels feed into the issues of eating disorders which are on the rise in Ireland, not just among girls but boys too."
And before you start beating yourself up about not looking like Gwyneth Paltrow when you pull on your swimwear, there's one more morsel of research to chew on - a poll last year found that size 16 women were the happiest and most comfortable in their own skin. Now surely that's a statistic that tastes better than skinny feels.